Paid Search Manager
Description
The Role We’re looking for a Paid Search Manager to join the rapidly expanding team that is the backbone of our company. You’ll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily. Your complex and diverse portfolio of clients will be a mix of both big and small that constantly challenges you, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. As an individual contributor, you’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients. You Will Be Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients. Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments. Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc. Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns. Working with direct response advertising strategies to drive sales revenue and/or qualified leads. Conducting keyword research, writing ad copy, and establishing bidding strateg --- Source: jobicy - Wpromote
