B2B SaaS PPC Specialist
Description
Headquarters: Sarasota, FL URL: https://www.simpletiger.com/ We're a B2B SaaS-focused marketing agency looking for a skilled, self-driven PPC Specialist, with 3+ years of experience, to support our paid media team on a contract basis. This is a part-time, flexible engagement of 20 hours per week. You'll build, launch, manage, and optimize paid ad campaigns across Google Ads, Meta (Facebook and Instagram), and LinkedIn. Your work will directly shape the return on ad spend for the SaaS accounts you support, and you'll partner with our marketing, content, and SEO teams to keep campaigns sharp. Since this is a focused part-time role, we'll prioritize the work that moves the needle most on each account. Key Responsibilities Build and launch ad campaigns from the ground up, including keyword research, ad group structure, bid setup, and ad creative. Manage and optimize active campaigns to hit key metrics like CTR, CPC, CPA, and ROI. Run A/B tests to find the ad creatives, landing pages, and targeting that perform best. Work with our content and design teams to shape ad creative that connects with the right audience and drives conversions. Partner with our SEO team to share recommendations on landing page and campaign performance. Track campaign results and report on them clearly, with practical next steps for improvement. Manage ad budgets so spend stays efficient and tied to each account's goals. Keep up with platform updates, new features, and best --- Source: weworkremotely - SimpleTiger LLC
