CRO & Growth Manager
Description
About usRuby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/About the roleOne of the RubyLabs’ portfolio projects is looking for a highly experienced and specialized CRO & Growth Manager to join our team. The primary focus of this role is to drive top-of-funnel growth through optimizing our funnel stages, leading to user registration and payment. This role requires direct experience in managing and improving web funnels in Igaming projects.Key ResponsibilitiesFunnel Optimization: Define and implement hypotheses to improve the conversion rate (CR) to purchase and lifetime value (LTV) within the web funnel.Data-Driven Strategy: Dive deep into data on the competitive environment and user behavior to propose strategies that drive customer acquisition efficiency and improve CPA.Testing Roadmap: Run a robust testing roadmap, driving continuous improvement in the web funnel. You will ensure that strict quarterly KPIs are met and exceeded.Cross-Functional Collaboration: Collaborate closely with designers, developers, and other key stakeholders to seamlessly execute optimization strategies, from product requirement documents to execution.Ownership of Res --- Source: jobicy - Ruby Labs
