Senior User Acquisition Manager( Facebook)
Description
About UsRuby Labs is a leading technology company specializing in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/About the RoleWe are looking for a Senior User Acquisition Manager to own and scale Facebook as a performance channel for one of our core D2C subscription products. You will be fully responsible for the channel end to end -strategy, scaling it to a 7-figure budget, campaign structures, creative testing, and consistent, high-ROI growth across multiple geos, driving subscriptions through web funnels.This is a hands-on role suited for someone who runs a channel like a business, not a set of campaigns. You are expected to make independent, data-driven decisions, present a clear weekly strategy, and keep performance stable.Key ResponsibilitiesChannel Ownership & PerformanceOwn and optimize the Facebook ad account end to end - structure, bidding, budget allocation, scaling.Maintain high subscription volume while driving efficient CPA and positive ROAS.Prepare and present a clear weekly channel strategy with results and next steps.Testing & New ApproachesContinuously test new campaign structures, audiences, bidding strategies, and placements.Identify and pilot new approaches before performance --- Source: jobicy - Ruby Labs
