User Acquisition Specialist (Contractor)
Description
Please note that this is a Full-Time Contractor (12-month contract) – you’ll have the flexibility to work remotely, with the option to join us in the office whenever you’d like! Picsart is on a mission to empower the creator in everyone. We're seeking a User Acquisition Specialist (Contractor) with exceptional data analytical skills to drive our paid acquisition and targeting efforts. You'll be instrumental in testing, experimenting, analyzing, and optimizing our campaigns to accelerate growth. How You'll Make an Impact Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more. Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth. Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency. Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact. Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives. Manage the creative pipeline and maintain a comprehensive UA creative repository. What You'll Bring 2+ year --- Source: jobicy - Picsart
