CRM Marketing Manager
Description
Headquarters: Armenia URL: http://cxmdirect.com DescriptionCRM Marketing ManagerReporting to: CMOLocation: Fully RemoteMarkets: 12About the RoleWe are looking for a CRM Marketing Manager to own CXM’s customer lifecycle marketing across 12 markets. You will use customer data, segmentation, automation, and personalised communications to improve activation, first-time deposits, retention, reactivation, and customer lifetime value.This is a hands-on role for someone who can build CRM journeys from the ground up, manage campaigns across multiple markets, and use performance data to continuously improve results.Key ObjectivesBuild and launch at least 3 automated lifecycle journeys covering welcome/activation, retention, and reactivation within the first 6 months.Improve the current 9% lead-to-FTD conversion rate through targeted CRM activation campaigns.Support reducing churn to below 10% through structured retention and reactivation programmes.Build and maintain localised CRM journeys across all 12 markets.Maintain 99%+ deliverability and ensure all CRM activity meets applicable compliance requirements.Key ResponsibilitiesLifecycle & CRM StrategyOwn customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back.Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria.Coordinate email and push communications to create a consistent customer experience.Campaigns & AutomationBuild, launch, and opt --- Source: weworkremotely - CXM Direct
