Director of Product Growth & Digital Marketing
Description
Salary Range: $150-175k + Equity Eligibility Benefits: FREE employee-only medical coverage, a 4% employer 401(k) match, and FREE short-term disability. Other incredible benefits HERE. Location: Remote in the continental US, with 25% nationwide travel Reports to: SVP, Strategy Who You AreWe are looking for a highly analytical Growth Leader who bridges the gap between digital performance marketing and product-led growth. You feel completely at home digging into web and app analytics, running A/B tests, and working directly with software engineers to shape product features. If you have a proven track record of using behavioral marketing to build digital funnels that drive physical foot traffic and real-world revenue, we’re looking for you. Your MissionTransform Playbook’s digital platform into a high-converting revenue engine that drives real-world, in-person utilization across two distinct audiences. You will own the digital-to-physical conversion path, architecting pre-login acquisition funnels to capture external demand, while simultaneously partnering with our Product team to build in-app mechanics that engage and monetize our audiences. You will also architect the centralized creative workflows, automation, and AI pipelines that allow these marketing engines to be spun up instantly at new properties with minimal operational lift. The Two Audiences You Will Own: The Public: External consumers and corporate groups. You need to capture their intent before they ever log in --- Source: jobicy - Playbook
