Manager, Lifecycle Marketing (R13983)
Description
Headquarters: Remote - MX Who We Are Oportun (Nasdaq: OPRT) is a mission-driven financial services company that puts its members' financial goals within reach. With intelligent borrowing, savings, and budgeting capabilities, Oportun empowers members with the confidence to build a better financial future. Since inception, Oportun has provided more than $22.7 billion in responsible and affordable credit, saved its members more than $2.5 billion in interest and fees, and helped its members set aside an average of more than $1,800 annually.The Opportunity Are you a data-driven lifecycle marketer with a passion for customer engagement and the technical chops to strengthen and scale customer lifecycle marketing capabilities? We're looking for a Lifecycle Marketing Manager to join our powerhouse team and lead lifecycle strategy and execution across Oportun's product ecosystem and key member moments. You will define and execute programs across email, push, SMS, in-app, and emerging channels to drive activation, engagement, retention, product adoption, and long-term customer value. You are responsible for both strategy and execution. This includes prioritizing lifecycle initiatives across products, ensuring campaigns run reliably, and continuously improving performance through testing, segmentation, personalization, and marketing technology enhancements. You will work cross-functionally with Product, Engineering, Legal, Compliance, Marketing, and Marketing Technology to deliver tim --- Source: weworkremotely - Oportun
