Digital Merchandising Coordinator
Description
The Digital Merchandising Coordinator optimizes the online experience to drive conversion growth. They are responsible for creating, launching, and continually testing high-performing landing pages, improving overall user flows, and enhancing site navigation. What We Offer Medical/Dental/Vision Insurance 401(k) Retirement Savings Plan HSA or FSA eligibility Long and Short-Term Disability Insurance Fitness Reimbursement Program 25% employee discount & FAM Membership Flexible PTO Group Life Insurance EAP through AllOne Health (formerly Carebridge) Key Responsibilities Site Maintenance & Strategy: Update product listings, curate collections, and manage site navigation (categories/menus). Landing Page Development & Management: Build, publish, and maintain responsive, high-converting landing pages for paid media, promotional campaigns, and brand initiatives. Site Experience & Navigation: Optimize site navigation, category UX, and key promotional areas to ensure an intuitive and seamless customer journey across desktop and mobile. Performance Optimization & Analytics: Analyze user behavior, landing page performance, traffic sources, and conversion funnels to continuously identify drop-off points and growth opportunities. Promo & Coupon Setup: Create, test, and schedule promotional codes, discount rules, and banner messaging to support marketing campaigns and sitewide sales. Cross-functional Campaign Support: Collaborate with Marketing, Creative, and Paid Media teams --- Source: jobicy - Gopuff
