Lifecycle & Email Marketing Manager
Description
Lifecycle & Email Marketing Manager Fresh Prints' email channel is our oldest and highest-potential channel — and the one we've leveraged the least. We've built a strong technical foundation, but we're missing the layer that actually makes email work: content. Emails that land at the right moment, in the right way, and create real value for the people on our list. We're looking for someone who is first and foremost a great marketer — someone who understands what makes an email get opened, get read, and drive a click. You'll own both our campaign email and our full lifecycle program, and you'll extend that same craft into SMS as we build it into a real channel. This isn't a role where you inherit a machine and keep it running. You're building the content engine on top of the plumbing we already have. If you've been waiting for a channel with this much upside and this little baggage, this is it. This role is about: Owning every word that goes out — subject lines, body, CTAs — across email and SMS Turning a solid technical setup into a channel people actually look forward to hearing from Building lifecycle flows that feel like a conversation, not a drip someone got trapped in Writing for a college-age audience in a voice that feels made for them, not blasted at them Bringing a real point of view on performance — not just reading the numbers, but knowing what they're telling you to do next What You'll Own Campaign Email & SMS Content Own email and SMS conceptualization — final --- Source: jobicy - Fresh Prints
