User Acquisition Manager (PPC)
Description
Capital.com is hiring a UA Manager (PPC) to own paid acquisition performance across our Asia and Australia markets. You'll join a team of regional specialists with day-to-day accountability for campaign performance, budget efficiency, and growth against regional revenue and ROAS targets. This is a hands-on, individual-contributor role: you will manage live campaigns directly, not oversee an agency at arm's length. Google Ads is the core of the role; paid social experience is a valuable bonus but not a requirement. What you'll do: Own and optimise Google Ads (Search, PMax, UAC, Display, YouTube) campaigns across Asia and Australia markets — this is the primary focus of the role. Where capacity and skillset allow, extend into paid social (Meta, TikTok, Snapchat) to support the broader regional media mix. Manage budget pacing and reallocation across markets and channels within your regions. Deliver against regional KPI targets: ROAS and CPA per first-time deposit. Run structured A/B tests on creative, bidding strategy, and audience targeting; report results with clear before/after evidence. Monitor and account for iOS attribution limitations (ATT/SKAD), PMax's lack of placement-level visibility, and regional regulatory constraints (e.g. licensing regimes across Asia markets) when planning campaigns. Localise campaign strategy to market nuance: language, competitive landscape, regulatory regime (e.g. ASIC in Australia; varied licensing across Asia markets), and payment/funding b --- Source: jobicy - capital.com
