Senior User Acquisition Manager, Paid Social Ads
Description
About Us Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ About The Role This is a senior, hands-on media buying role with end-to-end ownership. You will own the whole acquisition process on Paid Social acquisition channels: strategy, account structure, bidding, budget allocation, creative testing, measurement, scaling and account health. You decide what to test, what to scale and what to cut, and you are accountable for the results. We need someone who has already run Paid Social Ads at scale, who knows how to grow profitably in a policy-sensitive niche, and who can operate independently on large budgets. You will manage performance against real revenue data (CPA, FTD, ROAS, payback, player LTV and cohorts), not surface-level platform metrics. We also work AI-first, and we expect you to use Claude and automation to move faster. Key Responsibilities Own the process end-to-end: take full ownership of acquisition across all paid social ad networks (TikTok, Meta, AppLovin, Snapchat, and more): planning, launch, optimization, scaling, reporting and documentation. Scale spend profitably in the US market while holding payback, ROAS and CPA ta --- Source: jobicy - Ruby Labs
